Are you new to the world of lead generation and targeted outreach? Do you find yourself at the water-cooler, or on a Zoom call, nodding unknowingly when the Marketing Director starts to speak?
If so, you’re going to LOVE our marketing lingo cheat sheet. It will transform you from marketing rookie into marketing guru in no time!
So, take a moment to get lead-gen savvy and have a read through the eLink Pro guide to marketing lingo. Get up to speed on this confusing new language and impress your peers with your know-how.
A research methodology used to test 2 variants. Often this can be used on a small, segmented audience to find out which variant is more likely to provide a positive response.
A search functionality that allows a user to combine keywords such as AND, NOT and OR to produce more relevant results, for example “LinkedIn” AND “eLink Pro” would limit search results to only those including both of these keywords.
Connection Request and Connection Acceptance
Refers to LinkedIn. This is the process by which two people become 1st degree connections (see below). Firstly, you send or receive a great Connection Request. This then has to be accepted in order for both parties to be able to view each other’s complete profile and message each other directly.
People you're directly connected to because of your professional relationships, or you've accepted their invitation to connect. You can message these contacts directly.
People who are connected to your 1st-degree connections. You can send them a connection request to connect and add them to your network.
People who are connected to your 2nd-degree connections. You can send them a connection request to connect (same as with your 2nd-degree connections)
Out of Network or 3+ degree connections - these are connections that do not belong to any of the above categories and will be displayed as "LinkedIn Member".
CRM (Customer Relationship Management or Lead Management system)
A CRM tool is a system used by businesses to record and store data about prospects and customer interactions centrally, so that this information can be shared with colleagues for improved relationship management.
refers to a LinkedIn action such as a profile view or a message sent or received. Events can be used to trigger an action such as the sending of an automated message (see Drip Campaigns above).
the term growth hacking was coined by Sean Ellis in 2010, whilst trying to define a new job description. Sean is the CEO of GrowthHackers and states that the term ‘refers to the use of innovative and cost-effective ways to grow a business. It’s all about marketing experimentation and achieving quick results’. Growth Hacking strategies include every-day marketing techniques like SEO (Search Engine Optimisation), content and email marketing, lead generation, and the use of social media etc.
Lead Generation (or Lead Gen)
The process used by marketers to capture interest in their business/services/products to help them identify prospects for their sales pipeline (see below). Read about effective LinkedIn lead generation strategies.
The use of software (eLink Pro) to automate LinkedIn actions, such as growing your connections, communicating with customers and lead generation outreach. Automation removes the manual process, allowing you to scale your activity.
LinkedIn Connection Limits
The number of new connection invitations per week that LinkedIn will allow a user to send. 2021 has seen a restriction put in place to ensure users don’t exceed 100 new invitations per week. It’s no biggy though – take a look at another recent blog for a few tips and tricks on how to bypass LinkedIn’s connection limits!
LinkedIn Sales Insights
Part of LinkedIn Sales Solutions, LinkedIn Sales Insights provides access to LinkedIn data on a worldwide scale, allowing users to monitor the growth of departments and roles to better segment prospects for smarter sales planning.
LinkedIn Sales Navigator
Part of LinkedIn Sales Solutions, LinkedIn Sales Navigator allows the user to identify key companies and prospects quicker, keeps track of their business movements (if they change company for example), and provides users with up-to-date contact information). Sales Navigator offers 3 different plans: Professional (individual), Team or Enterprise.
Quite literally ‘reaching out’ to a potential connection. “What’s your chosen method of outreach?” “I use LinkedIn”. If LinkedIn is new to you – take a look at this beginners guide to LinkedIn from earlier this year (but bear in mind your LinkedIn connection limit now stands at 100 per week)
The ability to personalize your messaging so the receiver knows you’ve done your homework and is therefore more likely to be receptive to what you have to say.
The first stage in the sales process, where potential business connections are identified, initiated, and developed with a view to converting them into customers.
Refers to the stages that your prospects go through before they become customers – it begins with awareness of your brand and continues right through the process and concludes with the decision to buy.
Sales Funnel and Sales Pipeline are often used interchangeably, however the pipeline refers to the steps that the sales teams work through to take a prospect or deal, from start to close.
The task of breaking down the market into smaller segments so you can focus on a more specific or ‘targeted’ group of customers.
This is an automated response triggered by a prospect’s action. A good example of this is when a visitor to a website signs up to a blog or newsletter and they receive a pre-determined email response – this response can be automatically sent, and this is part of your workflow. The more workflows you can automate, the less time you need to spend on repeated manual activity.