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How to Write Your LinkedIn Profile Summary Like A Pro

LinkedIn profile summary tips for a better first impression Today’s first impressions have gone digital. Prospective employers, new clients and hiring candidates have already perused your LinkedIn profile and learned about your entire professional history before they even look you in the eye. Your LinkedIn Profile Summary allows you to introduce yourself on the platform …

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Why You Should Solve Your Prospects’ Biggest Problems with Content

It’s not enough to tell prospects your products or services are great and expect them to buy with no questions asked. B2B sales are often complex — bigger investments require more information and time for relationship-building. Producing educational content is an effective way to add value for your prospects and customers. Without being salesy, you can …

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5 Ways to Build a Sales Culture that Drives Success

The sales culture at your company determines your organizational success at modern sales. This includes elements such as how productive salespeople are, how much they sell, how long they’re retained as employees, and how engaged they are with the overall mission of the organization.5 Elements of a Sales Culture that Drives Success A results-driven sales culture …

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Stories Can Make You More Relatable to Your Customers

Does storytelling have a place in B2B marketing? Absolutely. In today’s competitive landscape, it’s not enough to offer a great product or service — the playing field is crowded. Company leaders and marketers should also work to make their brands likeable and credible. Storytelling can be an impactful way to accomplish this. According to a MISC Magazine article, …

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How I Got 425% More Page Views on LinkedIn—and You Can, Too

In one week, I increased the number of people looking at my LinkedIn profile by 425%. And that’s pretty exciting—more views mean more potential job opportunities, more connections, and more visibility in my industry. Also exciting? The only thing I did differently in those seven days was start and participate in a few group discussions. Now that …

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